TRU

Venture Inspired Marketing

TRU

Venture Inspired Marketing

Our method, Venture Marketing, leverages venture design, lean startup tactics and startup methodologies to create modern marketing strategies that grow businesses.

Venture Marketing is influenced by some of the concepts below.

Lean Startup Methodology

"Lean startup is a methodology for developing businesses and products, which aims to shorten product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning."

Venture Design

"The venture design process incorporates frameworks like design thinking, systems thinking and lean startup methodology to design new, disruptive businesses."

Startup Thinking

Today's most successful brands have one thing in common: they embrace change. The startup thinking that drives success in early ventures thrives in doing the same within business units at larger organizations.

Our Process

At a startup, maximizing the effect of resources to drive innovation and market adaptation is paramount. At TRU Venture Marketing, we understand this and believe that a mindset of resourcefulness is the key to success in any modern marketing or advertising campaign.

 

At TRU, we bring real life startup experience into every marketing project we manage, practicing what we call Venture Marketing.

Discover

Define

Develop

Deliver

Website Design

We believe that a website is an essential part of your brand. We use an iterative approach to web design that gets you up and running quickly, with ongoing site improvements to build what we start with into a powerful lead generation and branding tool.

Digital Marketing

We use a method of data driven marketing that jumps right into initial testing and minimum viable campaigning. We use what we learn early on to further guide campaign direction. Our style of marketing leverages "Kaizen", or continuous improvement, to optimize every phase of the marketing funnel.

Public Relations

From product messaging and positioning to earned media. We take an in depth and customer centric approach to discover the perfect message for your product or company. Once found, we connect the right message with the right people - with a focus on journalists, bloggers, and influencers.