We partner with brands to create optimizations in their sales funnel.

We partner with brands to create

Our method, Venture Marketing, leverages venture design, lean thinking, along with startup tactics and methodologies to create and optimize marketing strategies that grow businesses.

Venture Marketing is influenced by some of the concepts below.

Lean Startup Methodology

"Lean startup is a methodology for developing businesses and products, which aims to shorten product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning."

Venture Design

"The venture design process incorporates frameworks like design thinking, systems thinking and lean startup methodology to design new, disruptive businesses."

Startup Thinking

Today's most successful brands have one thing in common: they embrace change. The startup thinking that drives success in early ventures thrives in doing the same within business units at larger organizations.

Our Process

At a startup, maximizing the effect of resources to drive innovation and market adaptation is paramount. At TRU Venture Marketing, we understand this and believe that a mindset of resourcefulness is the key to success in any modern marketing or advertising campaign.

At TRU, we bring real life startup experience into every marketing project we manage, practicing what we call Venture Marketing.

Discover

Define

Develop

Deliver

Web

We believe that a website is an essential part of your brand. We use an iterative approach to web design that gets you up and running quickly, with ongoing site improvements to build what we start with into a powerful lead generation and branding tool.

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Advertising

At TRU, we're able to rapidly launch test campaigns while providing options for scalability. Our style of marketing leverages "Kaizen", or continuous improvement, to optimize every phase of the marketing funnel. Our data-driven approach, in combination with custom landing pages, provides for a deadly combination.

Analytics

Today's complex digital marketing landscape offers a unique position for digital marketers. We can measure everything. At TRU, we obsess over data, using it to make each decision we make. Analytics is the compass that drives the direction of both our web and our advertising campaigns.