We start with a deep dive into your existing customer journey and funnel. We look at things like conversion rates on key pages, and drop offs in the funnel. We use our CRO calculator to set goals and earmark potential project value.
Once we understand the goal of your page, we look for opportunity in the form of low hanging fruit or even big swings when required. We look first to content architecture, then move to copy and composition.
No one knows your business better than you, and your feedback is invaluable to our process. Our battle-tested communication process ensures alignment every step of the way, without overwhelming your team.
Our team is adept with WordPress, Webflow and landing page builders like Unbounce. Already have another team managing your website? No problem. We play nice with others.
With A/B tests established and pages launched, it’s time to sit back and collect data. The last phase ends in statistical analysis to determine the change in conversion from page A to page B. We direct all traffic to the winning page.