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TRU to Stop Recommending Facebook Ads as a Dominant Channel

Dear TRU Venture Marketing clients and supporters,  The rollout of iOS 14.5+ has rocked the PPC world to its core. We’ve experienced this shift first hand, and have seen the performance of Facebook and Instagram ads…

Happy 3rd Birthday, TRU

The Summer of ‘17 was the hardest summer of my life. At the time, my business partner and I were on the verge of combustion. I had to visit family in the hospital. My uncle…

How to Use Adobe After Effects to Enhance your Digital Presence

Creating engaging videos for your Facebook ad campaigns is arguably the most important part of your success. But making digital assets like videos or animations can be overwhelming. So where do you start? If your…

The Retention Funnel Every SaaS Product Needs Right Now

Why giving your product away may actually be a smart business move. At TRU, we have a number of clients using a SaaS subscription model. For most SaaS companies, MRR (Monthly Recurring Revenue) and Churn…