Iteration Is Power
Our philosophy on strategy is rooted in the concept of The Lean Startup.
We believe the function of a growth marketing team is to come up with good ideas on how to grow, turn those ideas into realities, and measure the impact those projects have on customer acquisition, retention, and growth. Projects that are successful are improved upon and scaled, and projects that are unsuccessful result in a pivot.
In order to be successful, we focus on data — using core metrics like conversion rates, churn, and CAC to help our team prioritize work.