Iteration is Power
Our philosophy on strategy is rooted in the concept of The Lean Startup.
The function of a growth marketing team is to generate growth ideas, turn those ideas into realities, and measure the impact those projects have on customer acquisition, retention, and growth.
Projects that are successful are iterated and improved upon and scaled, and projects that are unsuccessful result in a pivot.
We focus on data to make informed decisions — using core metrics like conversion rates, churn, and CAC to prioritize work.