Our Philosophy On Strategy

Iteration Is Power

Our philosophy on strategy is rooted in the concept of The Lean Startup.

We believe the function of a growth marketing team is to come up with good ideas on how to grow, turn those ideas into realities, and measure the impact those projects have on customer acquisition, retention, and growth. Projects that are successful are improved upon and scaled, and projects that are unsuccessful result in a pivot.

In order to be successful, we focus on data — using core metrics like conversion rates,  churn, and CAC to help our team prioritize work.

"In today's market, everyone's trying to sell you something, but that's the one thing they don't try to do; they were honestly offering to try to help, and that's why they got our business."
Dave Spitsen
CEO of BuildingBloc

Learn

Start First With Understanding

We spend time getting to know your company and your brand.  We take a comprehensive view of your whole marketing, sales, and product ecosystem, and create solutions that drive improvements where you need them most. Then we get to the root of your customer needs and wants and fine tune our strategy until you are seeing your desired results.

"First, we went through a discovery phase to understand our goals. Then they reviewed our analytics and tracking to ensure the ads would be tracked in the funnel."
John Kyeremeh
Growth Product Manager, ARTERNAL

Build

Get out of the basement

Getting out of the basement means coming up with a plan and taking action fast. We aren’t your run-of-the-mill agency that spends hours in google docs and wireframes. We get our hands dirty quickly and pride ourselves on our ability to execute and deliver high-quality work fast. Speed is our habit, meaning we identify blockers before they occur, and deliver a high quality end product that gets results. 

"They were willing to adapt and be all-in to support the marketing team. From feedback on an extensive website design to performance ads, they provided a lot of support."
John Kyeremeh
Growth Product Manager, ARTERNAL

Measure

Understand your sales funnel

We pay close addition to your numbers and success so we can focus on a project that makes the most impact. We analyze the funnel on a regular bases, fix breaks, and act on opportunity. Spotting the cracks before we scale your company leads to more efficient and sustainable growth. 

"Thirdly, impressed by how data driven they are with respect to ad campaigns, lead scoring, automation etc."
Sandeep Todi
Truly Financial

Ready... Set... Grow!