The Project
InNEVator is an 8-Week, in depth technology accelerator program. TRU has been the marketing partner of InNEVator since their inaugural program. However, in preparation for Spring 2020, the program was undergoing more change than ever before. InNEVator leadership wanted to take advantage of Nevada’s beneficial blockchain climate, and made the transition away from IoT to enter the Blockchain space.
This is our 4th project with InNEVator, but proved to be the most in-depth project we’ve done for them. As our first foray into the blockchain space, we knew success would require sound strategy, relevant design, and attention to the intricacies of the culture around blockchain tech.
Goal: To relaunch InNEVator as premier blockchain accelerator, build strong media partnerships, all while increasing application numbers.
Challenges: Blockchain is a tighter niche with fewer businesses than in IoT, there is more competition in the accelerator space and because of a large number of scammers in cryptocurrencies, trust is at a premium. If the InNEVator rebrand was done poorly, we could be seen as outsiders and lose credibility.