Our Process

At a startup, maximizing the effect of resources to drive innovation and market adaptation is paramount. At TRU Venture Marketing, we understand this and believe that a mindset of resourcefulness is the key to success in any modern marketing or advertising campaign.

At TRU, we bring real life startup experience into every marketing project we manage, practicing what we call Venture Marketing.

We developed the Venture Marketing process to help us rapidly discover the most efficient path to growth and profitable advertising.

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Venture Marketing, leverages venture design, lean thinking, along with startup tactics and methodologies to create and optimize marketing strategies that grow businesses.

Ads Run

Landing Pages Created

Emails Collected

Discover

Define

Develop

Repeat

What Inspired Venture Marketing?

Our method of strategy creation and rapid testing to find scaleable growth channels

Lean Startup Methodology

Lean startup is a methodology for developing businesses and products, which aims to shorten product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.

Venture Design

The venture design process incorporates frameworks like design thinking, systems thinking and lean startup methodology to design new, disruptive businesses.

Startup Thinking

Today's most successful brands have one thing in common: they embrace change. The startup thinking that drives success in early ventures thrives in doing the same within business units at larger organizations.

The AdVenture
Program

Our philosophy is simple, if you have an amazing product, and data suggests profitability through ad spend – we’ll manage your ad campaign with no cost upfront.

The TRU Venture Marketing AdVenture Program makes it possible for you to work with a world class ad team without the upfront costs. All we ask in return is a percentage of the revenue generated by our ads.

This program is in testing. To apply for the AdVenture Program, please reach out to Matt@truvm.com.